Digitalization is one of the key factors that play a role in a company’s growth. It can be more than the removal of newspapers and using computers to log data – it truly is about setting up a new means of doing business that focuses on customer satisfaction, internal communication, and the circulation info. It is regarding being better, gaining awareness over firm spend and making decisions with correct numbers, and connecting your complete team into a common www.cloudycrowd.net/2020/03/23/business-digitalization-implications-and-solutions/ mission that drives scalable growth.

It is just a dynamic process that changes the ways corporations create and capture value in the marketplace. It may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive status, firms has to be constantly mindful of digitalization’s impact on their BMs and the adjacent business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees working in two particular industries, car and advertising. Due to the fact that equally industries are characterized by different organization models, this research style allowed for a great in-depth a comparison of how digitalization impacts the inspiration of the firm’s BM.

The interviews revealed that in the media sector, the impact of digitalization was felt most clearly regarding value creation and worth capture factors. This was typically due to the fact that the news flash industry areas strong emphasis on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.